Distribution Channels Marketing

Are you getting the most out of your distribution channels?

Many technology firms struggle with distribution strategy and sales channel issues.

HotWire Marketing offers a variety of integrated sales and marketing services to technology-driven B2B channel programs to increase revenues. Our results are measured and compelling.

We work at every tier of the distribution hierarchy – manufacturer, distributor, and VAR/solution provider – to generate credible leads, grow revenues, attain more effective C-level business development, and improve channel growth and performance.

Our engagements have been diverse. We have built channel programs for well known such as the Intel IC3 Program as well as smaller firms – like Global Wireless Data.

Our services enhance channel effectiveness and include, but are not limited to:

• Strategic planning
• Channel recruiting
• Channel communications programs (read our 5 tips on building & fostering better channel communications programs here.)
• Effective use of MDF and co-op funds
• Customer retention programs
• Public Relations
• Program management
• Direct marketing

and more.

Want more info on how we can help bolster your channel efforts? Contact us at info@hotwiremarketing.com or call 404-228-6703.