HotWire Marketing - Technology Marketing is our FORTE

"In a 40 year career I’ve never worked with anyone more knowledgeable and insightful about technical products and services marketing."

O. Franklin Rogers,
Former CEO and Chairman of the Board Southern Engineering

" When I needed some specialized assistance creating the marketing components of a lifecycle planning process for an ASP client, I turned to HotWire Marketing. "

Emma Morris,
The Morris Group


HotWire Marketing has been providing assistance to technology firms since its creation in 1999. Since its establishment the firm has worked for dozens of technology firms located throughout the country. The firm's principals, Margi Berbari and Stuart Graetz, each have over 20 years of experience in the marketing of technology products and services.

HotWire Marketing has helped technology firms across a wide spectrum of industries:

  • Software
  • Wireless/Telecom
  • Healthcare/Medical Technology
  • Technical, Professional and Engineering Services
  • Utilities
  • Computer Hardware/Devices
  • Web-based Applications

We bring new ideas to help clients:

  • launch new products
  • re-energize existing programs
  • solve pressing marketing problems.


Whether we are serving as your marketing team, or augmenting your existing marketing staff, our clients receive personal attention and guidance.

We are not your typical marketing “agency:”

  • Clients leverage our years of experience in technology marketing.
  • A fresh set of eyes means new perspectives and insights.
  • Marketing problems require urgent attention – we provide quick turnaround and timely response to pressing needs.
  • We focus on your bottom line – building business is the ultimate measure of success.
  • Our “coaching” service lets clients manage when and how much they involve us in their marketing activities.

We help clients take the necessary steps in their journey to prosperity.