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HOTWIRE MARKETING PROVIDES NO-COST, NO-OBLIGATION MARKETING AUDITS
BUSINESS-TO-BUSINESS TECHNOLOGY FIRMS GET A FREE INDEPENDENT ASSESSMENT OF THEIR MARKETING ACTIVITIES
Atlanta , GA – HotWire Marketing, an Atlanta marketing consulting firm, announced they are offering free marketing audits to local technology firms looking for an objective review of their overall marketing performance.
”Being too close to a situation can often be blinding. Having an experienced outsider review marketing strategies and tactics can create new insights leading to more effective programs, reduced costs, and more sales,” said Margi Berbari, HotWire’s co-founder. “Our free audit service provides firms an experienced set of eyes to review their new and ongoing marketing efforts. If we think something’s broken we’ll give suggestions on how to fix it.”
Under this program, firms receive 3 to 4 hours of consulting time spent gathering, compiling, and evaluating their marketing effectiveness in addition to their plans. They receive written summary feedback assessing their marketing objectives, policies, strategies, and programs. Potential problem areas are highlighted and ideas are offered on actions to enhance the organization’s marketing performance. There is no cost or obligation to the organization other than their investment of time.
Berbari hastens to note that “although in just a few hours we can’t revamp a misguided strategy or reposition a firm vis-à-vis their competitors, we can help them get a better handle on their approach to marketing and perhaps challenge them to try something different to attain their revenue goals.”
HotWire Marketing was established in 1999 by Atlanta technology marketing veterans Margi Berbari and Stuart Graetz. Their client list includes a broad array of technology product and service businesses in such areas as software, wireless, healthcare, engineering, utilities, finance, and a number of other specialties.Over the years working with clients such as Verso Technologies, Seventh Wave Technology, Bellsouth, and VistaScape Technology, the company principals have helped lead successful product and service launches for high-tech, business-to-business firms in such areas as software, wireless, healthcare, medical technology, and others.
About HotWire Marketing
HotWire Marketing helps technology firms get relief from their marketing pains. The firm’s involvement might be as comprehensive as a strategic plan – or as straightforward as a new brochure. Founded in 1999, HotWire Marketing’s principals have over 40 years of collective experience assisting small to mid-size technology firms identify and align their competitive advantages with their product positioning and messaging. The firm provides a full-range of marketing communications services. Learn more at www.hotwiremarketing.com.
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